R+b superstar Alicia Keys has reportedly landed a $25 million deal with U.s. drinks firm Glaceau to front a new campaign for its VitaminWater line.

The No One hitmaker will become the new face of the beverage company's health-conscious products, following in the footsteps of rapper 50 Cent, who pocketed $400 million from his deal with the company in 2007.

According to website MediaTakeOut.com, an official announcement of Keys' new endorsement deal will be made next week.