Rap superstar Snoop Dogg is following in the footsteps of Sean 'Diddy' Combs and Jay-Z, by launching his own clothing line.

The first Rich + Infamous designs will be shown off at this week's Magic fashion trade show in Las Vegas.

Snoop plans to promote the line by plugging it in his songs and on merchandise, and showing it off on his reality TV show Snoop Dogg's Father Hood.

He even plans to stage fashion shows at gigs on his forthcoming world tour, reports Daily Variety.